We are once again expanding toward publishing in over 80 US markets with the target of mailing a combined 130 million magazines annually – that’s nearly a 300% expansion plan. The available markets today are very limited and will be offered only to those who are qualified, ambitious, and driven by an entrepreneurial spirit to thrive in an existing best-in-class system. If you have the vision to see yourself in this role, then you owe it to yourself to learn more about becoming the next Publisher of TheHomeMag®.
The market is forecasted for a long period of solid growth and prosperity. Better advertising will be more important than ever in connecting homeowners to service providers. TheHomeMag cuts through the clutter and goes directly into the hands of buying customers for all of our clients every month.
The right message to the right audience wrapped in a beautiful magazine delivered timely and accurately creates calls, trust, and repeat clients. The formula of creating those ads, selecting that audience, and gaining more clients remains the core competencies of TheHomeMag and its franchise community.
Our success is directly connected to the talent, drive and success of all of our Publishers, each of which takes full control of their local edition of TheHomeMag by leading their team of sales professionals and office staff toward the best publication each month.
No inventory. No capital equipment. No long term high rent lease. No nights, weekends, or holidays. With incredibly low overhead, everything about TheHomeMag is designed to keep your business simple. Revenue comes from local direct sales, your suppliers are but a few, your pricing is at a national level – and all of them have your best interest at heart.
In Business To Grow Business®, the statement is more than a trademark, it’s our core belief. We strive to create every ad for every client to generate the absolute best result in every Issue. In fact, our 9-point Ad System centers on results for our clients. So much so that we are proud to generate an industry best-in-class client retention of 91% every month!
In 2017, the home improvement market is projected to have no less than six more consecutive years of at least 5% continuous growth. Since 2010, that number has been nearly 7% annually – and there’s more to come. Print, and particularly niche’ printing, is alive and TheHomeMag is the leader in driving home improvement consumers to our clients nationwide.
"I have owned this Franchise for 5 years and have never regretted my decision. TheHomeMag has been a very rewarding and enjoyable business choice for me."
"Most importantly, TheHomeMag itself is a tremendous product...it works and works well for our advertisers. Coming from a home-improvement background myself, I can say that no other direct-mail magazine even comes close. Our advertisers brag to us about BOTH the number and quality of leads they get from TheHomeMag."
"With TheHomeMag, I got excited right away about this business. It's a wonderful feeling to grow my client's businesses. It's a nice business model."
Our franchisees enjoy a prosperous business, and the numbers tell the real truth. If you dig numbers and results, you’re going to love these.
AVERAGE* ANNUAL GROSS REVENUE $
AVERAGE* ANNUAL NET PROFIT $
AVERAGE* ANNUAL NET PROFIT %
“TheHomeMag franchise has opened doors for me that I never new existed! It has allowed me to build teams, create opportunity and better lives. It has giving me incredible knowledge on how business, marketing and sales works. I now have a genuine B quadrant business that can function without me.”
“We’ve come to be known as THE guide for home improvement needs. There’s no other publication that does what TheHomeMag does – and we’ve since opened 2 more locations outside the Denver market.”
“My startup business turned profitable during the first year. I've never looked back while having steady year over year growth.”
*Figures reflect the averages of twenty-two (22) active franchise-owned locations [out of our current 31 franchises] that have published at least 84 concurrent Issues. These locations, along with our active corporately-operated magazines and the additional franchise and affiliate magazines are all represented and reported in our current Item 19 of our current Franchise Disclosure Document. These averages* are based on the actual revenues and reported incomes from the calendar year 2016 and all Publication Issues within that year. Of these twenty-two (22) locations, six (6) had higher gross revenues, nine (9) had higher net profits, and twelve (12) had a higher net profit percentage. The financial performance representation contained in the Item 19 of our current Franchise Disclosure Document also includes revenue and age information for all of our active magazines, including eleven (11) corporately-owned and operated magazines as well as six (6) affiliate magazines, bringing our total current magazine count as of December 31, 2016 to forty-eight (48) unique magazine locations. New franchisee’s results may differ from the represented performance. There is no assurance that you will do as well and you must accept that risk. This offering is made by prospectus only. This information is not intended to sell, or the solicitation of an offer to buy, a franchise. While factual, it is for information purposes only. Currently, the states of California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin regulate the offer and sale of franchises. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until you have complied with applicable pre-sell registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
As of early 2016, the home improvement sector is forecasted for an extended 6+ year period of solid growth and prosperity. Better advertising is more important than ever in connecting homeowners to local service and product providers. TheHomeMag® cuts through the clutter and goes directly into the hands of buying customers for all of our clients every month.
Our reason for success is simple - the right message to the right audience wrapped in a beautiful magazine delivered timely and accurately creates calls, trust, and repeat clients. For over 13 years, the formula of creating those ads, selecting that audience, and gaining more clients remains the core competencies of TheHomeMag® community of magazines.
TheHomeMag® is once again expanding toward publishing in more than 80 US markets with the target of mailing a combined 130 million magazines annually, making us the clear #1 Home Improvement magazine in America today – and for years to come.
Inaugural Issue of TheHomeMag®, then titled The Home Improver, landed in the mailboxes of the top 100,000 homes in Lee & Collier counties in southwest Florida.
Opened first Affiliate and second TheHomeMag®magazine in Ventura CA.
Produced four (4) more partner/Affiliate magazines in CA and FL.
Las Vegas, NV signed in February.
Launched an additional eighteen (18) Franchise magazines.
Expanded our growth plans to include Corporate-owned and operated magazines.
Changing the franchising business’ name from THM Franchising to THM Management signified our shift toward launching both franchise location and corporately-owned and operated magazine. We opened five (5) more Corporate-owned magazines as well as five (5) additional Franchise locations plus one (1) more Affiliate in these 3 years.
TheHomeMag® magazine count at the end of 2014 was thirty-six (36) magazine titles in fifteen (15) states. Our thirty-six (36) magazines publish and direct-mail 5.3M magazines each month for our nearly 4,000 current customers.
We are currently standing at thirty (30) Franchise magazines, six (6) Affiliate magazines, and ten (10) Corporately-owned magazines for a total of 46 U.S. locations in 21 states. Our total monthly footprint is 6.6M TheHomeMag® magazines mailed every month for nearly 80M magazine annually.
With an additional four (4) new magazine launches by May plus another two (2) in the second half of 2016, we will be publishing over 90M magazines annually between our flagship magazine, TheHomeMag, and our mid-cycle exclusive magazine, HomeIMPROVED.
Over the next 4 years, we anticipate adding another 25+ magazine locations plus expanding HomeIMPROVED throughout our system.
"TheHomeMag Corporate office is very good. Very efficient. Never a recording and always a live person. You generally expect that service from the bottom and not always from the top, but TheHomeMag corporate is in our corner. Nice to have that.”
“I take my hat off to TheHomeMag for curtailing costs and keeping the pricing down for all vendors. They negotiate all pricing on our behalf before we know it’s happening.”
“You get the bulk discount benefit of printing over 5M magazines. You could never get that by starting your own magazine anywhere.”
|Initial Franchise Fee||$30,000, $60,000 or $100,000||Upon signing FA||THM Management LLC|
|Real Estate / Rent||$800 - $2000 per month||As Incurred||Landlord|
|Initial Computer Equipment||$2500 - $4000||As Incurred||Outside Supplier|
|Office Furniture||$2500 - $5000||As Incurred||Outside Supplier|
|Office Equipment/Supplies||$1500||As Incurred||Outside Supplier|
|Training Travel||$5000||As Incurred||Airline, Hotel and Meals|
|Insurance & Other Fees||$3000||As Incurred||Professional Providers|
|Licenses & Permits||$500||As Incurred||Local Municipality|
|CRM||$500||Beginning of launch||Authorized Vendor|
|Website Setup Fee||$1000||Beginning of launch||THM Management LLC|
|Continuing Royalty||6.5% of Gross Revenue||10th of each month||THM Management LLC|
|Capital Reserve||$125,000 - $225,000||As Incurred||Varies by Expense|
|Expect to invest between $175K for a Hometown up to $350K for a Double Market to launch your magazine.
Royalty, while listed under investment, only begins upon publishing your first issue and each issue beyond.